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Sat, Sep 10



Just Do it Forever

LVL3 proudly presents Just Do It Forever, a duo show featuring Daniel Barragán (Brooklyn, NY) and Noel Mercado (Chicago, IL).

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Just Do it Forever
Just Do it Forever

Time & Location

Sep 10, 2022, 7:00 PM – 10:00 PM

Chicago, 1542 N Milwaukee Ave #3, Chicago, IL 60622, USA


In Just Do It Forever, Noel Mercado and Daniel Barragán closely examine the presence of the artists’ hand and the delineation of object and art through the conventions of craft and design. In Dr.Tomas Ybarra-Frausto’s “Rasquachismo: a Chicano Sensibility” he named the specific elements and impulses that define what he called rasquachismo’s “underdog perspective,” as an “attitude rooted in resourcefulness and adaptability yet mindful of stance and style.” In this exhibition both artists recontextualize iconography from their respective fields of interest in their efforts to approach the objecthood and histories of visual communication.

Barragán immortalizes and embeds a coded lexicon of images and text within ceramic vessels, sculptures, and paintings. By synthesizing icons from his own personal history and rock and roll imagery he explores the symbolism of cultural signifiers to further question the objecthood of these artifacts. With focus on the poetic reflection of the regional environment of the American Southwest, Barragan has developed a distinct navigation of the physicality of craft traditions that functions to compartmentalize and preserve his own lived experiences.

Through deliberate technical analysis Mercado creates sculptures and paintings that borrow heavily from the formal attributes of furniture design and advertising. Mercado reimagines the prestige and associations of brand identities through his methods of salvaging and reupholstery; adorning textiles and cowhides with the emblems of American heritage brands. Mercado’s practice gathers from a vast understanding of modern and traditional craft techniques, pivoting the initial function of the proprietary object to underline a shift of the implications of American advertising.

Just Do It Forever provides a space to meditate on the visual cues and proposed values of our visual communication as well as question the boundaries of the dichotomy of object and art.

Opening: Saturday,  September 10th, 7 – 10 pm!

Gallery hours are Sundays 1-4 pm and can also be made by appointment. Email or call/text 312-469-0333 to reserve a time outside of gallery hours.

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